Well, I am typing this post with “Frost-bitten” fingers as a serious cold front and snow storm has rocked my neck of the woods in British Columbia (Canada). I also experienced a lesson in futility this morning as I shovelled my whole walk for an hour only to have a nice strong cross wind blow all the snow back on the driveway. Needless to say, I have my work cut out for me

Now, on to the topic at hand….

With the rapid evolution of the Internet Marketing landscape, I am seeing first hand the growing challenges ebusinesses are facing in maintaining a current, competitive and cutting edge emarketing platform. Not to mention….it is becoming increasingly difficult to hire and retain talented Internet Marketing Specialists that have the diversity of skills they need. Companies are experiencing continual skill and services gaps. As an avid subscriber to many emarketing publications, I have to say my head is spinning at the continual flux of this industry…it is truly hard to keep up!

As a result, we are seeing more and more ebusinesses outsource certain Internet Marketing tasks and functions in order to keep competitive and cost-effective. We are seeing progessive businesses transition to a dual staff approach - an inhouse team and virtual workforce. This is quickly becoming the norm!

As mentioned a couple posts ago, I promised I would give you a “behind the scenes” look at our new outsourcing portal and the unique role it will place in the Internet Marketing Space. Our web service, www.esalesguru.com has been specially designed by Internet Marketing Professionals to specifically target the existing and emerging trends in the Internet Marketing industry. Businesses using our service will be able to quickly fill skill and service gaps by outsourcing certain functions to a network of talented Internet Marketing Specialists. Our outsourcing solution will serve as a one-stop shop for accessing the A-Z of Internet Marketing Projects and Services including such skill areas as:

• Affiliate Marketing Managment
• Search Engine Marketing (PPC and SEO)
• Marketing/Sales Copywriting
• RSS/Email Marketing
• Blog/Viral Marketing
• Social Networking / Mobile Media
• Online Media Buying/Planning
• Online Lead Generation
• Internet Market Research, Analysis and Planning
• Website/ Landing Page Design
• Advertising Design (HTML, Rich Media, Banners)

So you might be saying to yourself…so what. There are already outsourcing solutions like www.elance.com and www.rentacoder.com on the market. While this is certainly true and I actively use those web services myself, ESalesGuru.com is all about Internet Marketing and connecting ebusiness with highly skilled Specialists and Firms to meet their evolving emarketing needs. So, a service like rentacoder will build a software or web app for you. Our service will in turn provide the marketing arm for the web product.

One other distinctive feature of Esalesguru.com is the pre-screening process we have put in place for Professionals/Firms applying for our Elite Membership. As I read through some of the forums pertaining to Outsourcing Marketplaces, one common thread I continue to hear is the time and effort it takes businesses to weed through the “so so” contractors before they find the “Gems”, so to speak. Our pre-screening process is intended to enhance the quality of Internet Marketing Professionals we are retaining in our marketplace. Our hope is that this initial pre-qualifying process will eliminate some of the legwork involved in securing the right contractor.

So, as I banter on, you probably can see that I am rather excited about the upcoming launch of esalesguru.com in January. I will be sure to keep you in the loop on further details as we get set to launch here. Until next time…

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