In the last month, I have published a new PDF report called, 6 Success Strategies for Building Effective Outsourcing Partnerships. This report focusses on the Internet Marketing industry and has been designed as a useful tool for those Internet Marketing Specialist/Firms and ebusinesses accessing our new Outsourcing Portal. By putting these key strategies into practice, our hope is that they will develop healthy and mutually profitable partnerships in our outsourcing marketplace.

Yesterday (by popular demand), I also released a 60 minute podcast for those that prefer to digest this important content in an audio format. I actually created the podcast based on a recommendation from one of my friends in the industry. He said, Craig, “I have skimmed your report and it looks like it has some valuable content I need to know, but where I am going to find the time to read 22 pages of content in my busy schedule??” So, I have done a podcast for those in the same boat that would prefer to listen to it in the car of through their ipod while exercising!

You can signup to receive this podcast and PDF report (whatever your preference) by visiting ESalesGuru.com. But, first I want to give all my blog readers a sneak preview into the 6 Success Strategies for Outsourcing…Here they are…

1. Clearly define your primary objectives and motivations behind your decision to outsource.

2. Define your core competencies.

3. Choose the right Outsourced Professional/Firm

4. Build an effective project management process for your outsourcing endeavors (KEY!)

5. Communicate effectively with your outsourced partner.

6. Establish realistic and specific performance measures.

I have personally reaped the benefits of incorporating these six strategies in my outsourcing practices! A worthwhile read, but naturally I am a little biased:)

Only 5 Days until Christmas!!  

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