As a web business owner myself, I can honestly say that Podcasting has done wonders for expanding the reach of our audience and prospective customers. The coolest thing about podcasting is it’s sheer portability for communicating with prospective customers in their car, on the bus, on the treadmill etc… I know I have said this in previous posts but  web businesses that are not incorporating podcasting into their communication and marketing strategies are missing the boat!

 I recently came across a neat Interactive Podcasting tool called Talk Shoe. TalkShoe offers an online turn key solution to create, manage and podcast your marketing messages, product promotions, corporate announcements and even FAQs. What I really like about this tool is the interactive nature with which you can create live audio seminars and discussion groups with hundreds of talkers and thousands of listeners. This tool might also be simply way to conduct focus groups for new product launches. The Talk Shoe tool enables you to invite as many users as you would like to join your discussion group and you have the option of creating a "Listen Only" podcast or a live interactive chat with the participants in the call. Participants have the option of talking or text-chatting with other callers and the host of the podcast.

I don’t know about you, but when I review new technology, I am always impressed with those companies that are able to create a VERY user-friendly solution with Google-like simplicity. Talk Shoe has done an excellent job at creating a quick and easy platform for building a whole variety of Interactive Podcasts. A tool definitely worth checking out!

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