I wanted to let you know of an interesting network that I have recently come across that might be very useful when launching a new ebusiness or web product. Loudlaunch.com leverages the powerful of User-Generated Content and Blogging to quickly spread a new product message. Essentially, Loudlaunch connects Advertisers (ebusinesses) with a network of targeted bloggers to promote and write relevant content pertaining to their specific business or product campaign.

An advertiser simply posts their campaign information to the network, LoudLaunch then posts a press release for the campaign that is subsequently picked up by bloggers to promote on a cost per post basis. Blogger will be paid a certain amount per post which is totally dependent on the volume and targeted nature of their site. So, a small blog may received $5-$10 to do a post based on your campaign, where as a high-volume, premiere blog may receive up to $100 per post. 

Now, Loudlaunch.com makes a point of saying that Bloggers are not required to write positive reviews for your campaign release, but if they see certain bloggers writing multiple negative reviews, this may affect their status in the network. So, this is certainly a risk/reward scenario The Pros are obvious:

- Low Cost Targeted Advertising

- Targeted One-way links improving your page rank

- SImple way to build exposure for your new product launch.

- Soft-Sell Approach

Cons:

- No control over the bloggers review for your campaign or Press Release. Yes you will still get awarded the backlink by Google even if the review is negative, but that could be detrimental to you business! LoudLaunch.com has a simple pre-qualifying process in place for new bloggers, but still they ultimately will not prevent bloggers from writing a negative post..

If you are a blogger, this might be a good opportunity to further monetize the traffic hitting your blog - might be worth checking out. In the meantime, I am going to get some more information on loadlaunch.com and potentially test out this network for our own solution at ESalesGuru.com.

If any of you have had experience with LoudLaunch.com or have being involved in Pay Per Post Blogging, I would love to hear your candid feedback or thoughts for sure - drop us a line!

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