If I could be painfully honest, I would have to say that one of the biggest headaches I experience in my business is the ever-changing and highly unpredictable world of Search Engine Optimization. I am an avid reader of Search Marketing trends and still find it difficult at times to stay ahead of the curve.

As you know I am a huge advocate for the Outsourcing of Search Marketing Tasks, primarily because I have personally reaped the benefits of recruiting outside Search Marketing Experts to bolster the success of my campaigns. In 2006, Marketing Sherpa conducted SEO research with 2000 marketers whose sites had been optimized and it revealed the following:

• Marketers who use in-house SEO resources saw a 73% lift in overall traffic
• Marketers who outsourced SEO to an expert saw an average of 110% increase in overall site traffic.

Okay, I will stop preaching the virtues of outsourcing  your Search Marketing tasks!

Whether you choose to outsource or to keep your SE efforts in house, I would HIGHLY recommend an invaluable SEO resource I purchased the other day. SEOBook.com is a 328 page PDF that is full of many nuggets of wisdom for building a successful SEO platform for your business. The great thing about the  resource is that the author, Aaron Wall, updates the content on a regular basis. This is a major bonus, as I have purchased multiple hard-copies of SEO books, only to find that some of the content quickly becomes out-dated and not as relevant. I noticed that Aaron last updated the resource just in January.

For $79 US, you gain access to life-time updates of the SEObook, plus some very useful add-ons such as recommended SEO tools and interviews and resources from SEO and Internet Marketing gurus.

Now, although I outsource a lot of my SEO tasks, in order for me to effectively manage those specialists and projects, it is imperative that I remain in the know on current SEO practices. This is a KEY point when it comes to outsourcing… Some businesses fail to outsource effectively primarily cause they do not have an in-house project manager that has a good working knowledge of the outsourced project at hand - big no no!

I know that I certainly will not able to do all the tasks he includes in the book in-house, but by digesting this current SEO information, I will be in tune with the questions to ask and what to evaluate when managing my Outsourced Search Marketing Specialist.

I have to say that SeoBook.com will be the best $79 you will ever spend on your Search Engine Optimization endeavors… NO, I am not getting paid for this endorsement - this is just the plain truth!

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