April 18, 2007
The Power of the Squeeze Page in your Pre-launch Campaigns
Now, I am not sure if your company is slated to launch a new web product or service in the near future, but I would highly recommend utilizing a pre-launch campaign to build buzz and momentum! It is interesting that many web companies do not use any sort of pre-launch campaign before they release a product, which definitely slows their progress and potential momentum.
For those that are interested, I wrote an article for SiteProNews.com a couple days back that discusses some strategies for effectively using squeeze pages in your pre-launch campaigns. The squeeze page can be the "make-it or break-it factor" in your pre-launch campaigns, so hopefully you will find these principles useful!
I also want to say our sympathies and prayers go out to the families and friends and students at Virginia Tech who have lost loved ones in this horrible tragedy…I pray God will bring his peace and comfort to those injured and the many that have been directly affected.
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