November 22, 2007
The Marketing Potential of Twitter
Yes, I am not finished with Twitter yet!! As you know from my recent post, I was initially a little skeptical about the value of "Twittering", but then kind of convinced myself to activate my dormant account and see what Twitter has to offer. Well, I was probably still not understanding the full potential of Twitter, until I came across this great Twitter guide by Caroline Middlebrook, titled, "The Big Juicy Twitter Guide". Caroline provides a user-friendly 7 part series on how to understand twitter and it’s potential for conversational marketing.
One thing she emphasizes in her guide is that Twitter, like other Social Media vehicles, requires, dialogue, relationship-building and collaboration. If you simply use to just plug your product initially, then the twitter community will "smell a rat" and not be impressed. I particularly liked Part 3 in the Twitter Guide, where she featured a short YouTube video by Internet Marketer, Ed Dale. He provides a good foundation for the marketing potential of Twitter.
So, definitely take a read of Caroline’s informative guide and start "Twittering"!
If you enjoyed this post, make sure you subscribe to my RSS feed!











Leave a Comment