This interview from the private conference, Zeitgeist, that Google holds every year found its way on to You Tube! Zeitgeist is a yearly conference held by Google exclusively for their partners - typically none of the presentations and content are made public until now:)
I don’t know about you, but I am always fascinated to hear Google Founders, Larry Page and Sergey Brim talk about their plans for further innovation and scalability of their business. Just when you think it can’t get any bigger???
I found Larry’s comments about the 70-20-10 principle of their business interesting. Google spends 70% of it’s resources on core tasks (ie Search), 20% on it’s additional properties and projects and then finally they leave 10% to focus on “anything goes” innovation. This 10% is where they likely test new ideas and product lines.
Anyways, the interview is about 30 minutes and definitely a good use of your time (IMHO)!.
In the highly competitive world of Search Engine Optimization, it evident that SEO companies are "pulling out the stops" and using aggressive strategies to grab a competitive edge and better rankings for their firm. It appears in Google’s eyes, the Found Agency did a "no-no" recently with their use of "Click Counters" to optimize it’s rankings. While the Click Counter certainly is a creative idea to build link popularity, it was deemed a deceptive linking practice by Google. Consequently, Found Agency’s listings in Google dropped into obvlivion recently moving from the top 10 into the 50s.
I would have to say in Found Agency’s defence, that their "pushing the envelope" practices were only performed for their business with no evidence that they ever performed these practices with their clients. From what I know and have heard, this agency is a smart, cutting edge firm and I personally don’t think they should be black-balled for their agressive tactics in promoting their own company. They aren’t the first one to try to outsmart Google and certainly not the last:)
