Outsourcing Mobile Marketing Services

While the verdict is still out on the effectiveness of converting mobile users into customers, this industry is experiencing such meteoric growth that it begs the question - How do I leverage the potential of Mobile Marketing for my business? Well, that might be an unanswered question for you and many other small, medium and even large businesses that likely do not have the in-house expertise to successfully implement a Mobile Marketing campaign.

Now, is it worth your time and investment to test out a mobile marketing campaign? I would say that the staggering growth in the number of mobile users would indicate the value in testing out this new ad channel for your business. Check out these forecasted numbers (as of December 2006):

• 79% of the US owns a Mobile Phone
• 184 million Mobile Phone Users
• 182 million  text-enabled handsets
• In 2006, there were 69 million text users. It is forecasted by 2010, the number will exceed 100 million.

So, not only is sheer audience reach impressive, but the ability to target certain demographics right where they are (on the subway, in their car, out for lunch) is definitely intriguing. My sense is that mobile marketing is ideal for brand awareness, but I am not 100% sure how effective it is for direct response conversions. I mean, if I received a text message promoting a special offer, I can’t say that I would purchase it right then and there. Possibly, I would opt in to a lead gen offer with my name and email address. I know that many large companies are using cool games, music and funky creatives to pass their marketing message, increase their brand awareness and attract new customers.

Now, in order to test out a Mobile Marketing campaign, you are likely going to need to connect with a Mobile Marketing Specialist that can help you answer these types of questions:

1. What is your end goal for running a Mobile Marketing campaign? Brand Awareness, New Subscribers, Sales Conversions?

2. What is the target audience (demographic) you are seeking to reach?

3. What sort of ad campaign and creative would be most effective for your type of business? SMS (text messages), mobile games and videos, Mobile HTML creatives.

Essentially, you would need a Mobile Marketing specialist to map out the marketing strategy, advise on creatives to employ and discuss the method for executing the campaign. Now, I don’t know about you, but I wouldn’t have the first clue on what type of creative would be most compelling for mobile users. You are essentially catching Mobile users "on the fly" as they carry out their daily activities, so naturally the mobile campaign would have to offer instant appeal in order to effectively engage the mobile user.

So, where do you recruit Mobile Marketing Specialists? Well, naturally, you can post your project in our Mobile Marketing channel at ESalesGuru.com. You might also review the business directory at the Mobile Marketing Association in order to recruit the right firm to manage you mobile campaign.

Mobile Marketing is definitely still in its infancy and time will tell how well it will measure up against other popular ad channels!

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