I don’t know about you, but I can honestly say that I am currently not maximizing the full potential of RSS technology in my business. That is probably cause I really have not fully understood the sheer marketing potency of RSS until recently. While, I currently have plans to outsource my RSS feed development and marketing to a specialist I know in this area, I have been keenly interested in learning the many different strategies, tips and trends of RSS Marketing.
I recently read a great post by an RSS Guru, Rok Hrastnik, who provided some quick and easy tips for furthering the success of your RSS Marketing endeavors.
If some of these tips are Greek to you, I would highly recommend picking up Rok’s renowned ebook, Unleash the Marketing & Publishing Power of RSS - a worthwhile read. As well, in the next few weeks, we will be finally launching ESalesGuru.com, our Outsourcing Portal for the Internet Marketing Industry and we will have a number of RSS specialists that you can make contact with and potentially outsource your RSS Marketing endeavors as needed.
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So, 2006 is almost behind us and it is a prime opportunity to look back at how different emerging technologies such as RSS feeds (Real Simple Syndication) have progressed over the past year. While RSS technology is still used by less than 50% of online users, no one can deny the rapid growth of RSS Feed subscriptions in 2006. Brent Hill, VP of Advertising for Feedburner (A powerhouse RSS Feed Management company) pointed out in a recent Interview I read that their number of RSS feed subscriptions have doubled in the last 6 months. They are presently delivering 28 million feed subscriptions every day!
Given the meoteric pace of RSS feed subscriptions, this certainly forecasts a very bright future for RSS Marketing and Advertising heading into 2007. A recent publication of the Adotas newsletter provided the full transcript of the above mentioned interview with Brent Hill. Check out this interview titled: An RSS Refresher: Feedburner’s Brent Hill Fires Off On the State of Feed Management.
By the way, anyone read about Time’s Person of Year for 2006? I plan on digging into the full article tonight and will give you my take on “Time’s Choice” shortly!!
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