Red Flags to Watch for when Recruiting a Search Engine Marketing Specialist or Firm

In continuing with our “mini-series” on Outsourcing in the Search Marketing realm, I would like to discuss a couple of the key markers or red flags to watch for when recruiting a Search Marketing Professional. In reviewing a few of the industry sites like Sempo and Topseos, I am amazed at the unprecedented number of new Search Engine Firms continuing to emerge daily. It is like visiting Baskin Robins Ice Cream shop as a kid for the first time and being overwhelmed with the many ice-cream flavors to choose from! So, the question is, how do avoid the nasty flavours of the Search Engine Marketing industry? (like the Black Licorce and Watermelon kind - Okay, I will stop with the Ice Cream analogy - it is dying quickly:)

In recruiting a outsourced Search Engine Marketing Professional or Firm, it is essential to have the right knowledge and insight to effectively separate the Good, Bad and Ugly of the Search Marketing Space. With approximately 84% of Internet users finding the websites they frequent and shop from through the Search Engines, that is all the more reason to make sure you are choosing the right SEO professional/firm for our outsourcing endeavors. Here are a couple key red-flags to keep on the look out for: More

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