The term Out-tasking is basically Outsourcing on a "micro level". So instead of outsourcing your SEO platform to a Search Marketing specialist or firm, you would continue to manage the SEO program in house, but out-task particular services to supplement and support the work of your in-house team. 

Now, while some of you may not be comfortable completely outsourcing the whole SEO platform, out-tasking of certain niche SEO services is a great way to dip your feet into the Outsourcing pool and closely evaluate the risk and rewards that go along with it.

Now, in my humble opinion, Out-tasking SEO services makes great business sense, especially since the Search industry is evolving at such a rapid pace and it can be very benefical to out-task certain elements to SEO specialists with current and cutting-edge knowledge and skills. Over the last couple years, we have seen the emergence of many specialty SEO companies that focus on certain functions and not necessarily the whole platform given this growing trend towards out-tasking.  

Here are some of the SEO functions that you might consider out-tasking on an as needed basis:

1. SEO Content Writers for Keyword targeted articles, newsletters and website content.

2.  SMO Specialists  - develop presence in Social networks and utilize social media strategies to bolster traffic and exposure

3. Site Optimization Specialists - Update and tweak meta tags, page titles and overall content and navigation to make it more Search friendly.

4.  Bloggers - Hire Blogger that can write relevant and keyword-rich content for your business blog.

5.  Manual Directory and Article Submission Services

6. Link Building or Baiting Services - Bolster your one-way links to sites with decent Google PR

7.  Online Press Release Campaigns - Using PRweb.com and SEO tools to increase your natural listings and grow your exposure.

8. PPC/Bid Management Services - PPC experts can be worth their "weight in gold".

9.  RSS Services - Building RSS feeds of your content for syndication purposes.

Those are just a few that you might consider out-tasking from time to time depending on your business needs. If you have the resources to handle it all in house, then that’s great, but for many small and medium web companies, out-tasking SEO services has become a practical necessity.

 

 

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In continuing with our “mini-series” on Outsourcing in the Search Marketing realm, I would like to discuss a couple of the key markers or red flags to watch for when recruiting a Search Marketing Professional. In reviewing a few of the industry sites like Sempo and Topseos, I am amazed at the unprecedented number of new Search Engine Firms continuing to emerge daily. It is like visiting Baskin Robins Ice Cream shop as a kid for the first time and being overwhelmed with the many ice-cream flavors to choose from! So, the question is, how do avoid the nasty flavours of the Search Engine Marketing industry? (like the Black Licorce and Watermelon kind - Okay, I will stop with the Ice Cream analogy - it is dying quickly:)

In recruiting a outsourced Search Engine Marketing Professional or Firm, it is essential to have the right knowledge and insight to effectively separate the Good, Bad and Ugly of the Search Marketing Space. With approximately 84% of Internet users finding the websites they frequent and shop from through the Search Engines, that is all the more reason to make sure you are choosing the right SEO professional/firm for our outsourcing endeavors. Here are a couple key red-flags to keep on the look out for: More

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