The Power of Press Releases in your SEO Campaigns

Happy New Year everyone! Hope you had an awesome holiday with your family and friends!

Well, I want to let you in on new SEO strategy that I am rather excited about….

As many of you know, our business, esalesguru.com, is presently in “Pre-launch mode” with the upcoming launch of our Outsourcing Portal slated for the last half of this month! In the first week of December, we ran a Press Release campaign through PRweb to kick-start the Pre-launch of our site. We optimized the content of the release with targeted keywords as anchor text linking to our homepage.

Well, last week, I checked the status on my keyword listings and was rather pumped to see one of my keywords crack the top 10 at Google with other popular keywords hitting the top 20 in a couple of the other major SEs. Through this targeted Press Release campaign, we were able to get a top 10 listing for one of my keywords in Google in about a 2-3 week period! These listings have resulted in an increase in organic traffic to our site, leading to more signups. It is important to understand that before the first week in December, ESalesGuru did NOT exist in the SEs!

You may be already making good use of Press Releases in your SEO endeavors, but I wanted to briefly give you a snapshot of the steps we took to effectively optimize this Press Release campaign. More

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