January 18, 2007
Navigating the new frontier of Social Media Optimization
One of the things I love about the Internet Marketing Industry is the rapidly evolving lingo we use like wikis, swickis, vlogs, podcasts and our topic at hand, SMO (Social Media Optimization). I know if I try throw around these terms in my social circles, they might think I am really smart, or just kind of wierd!
As you know from my last few posts, I have been closely watching the new trends that are set to take off in 2007 and we have touched on social media topics in the past couple months such as The power of social bookmarking in your Internet Marketing endeavors.
Well, I would like to delve further in the social media movement and discuss the rapidly growing area of Social Media Optimization. In a nutshell, Social Media Optimization (SMO) has been defined as a “way to optimize websites so they can be more easily connected or interlaced with online communities and community web-sites. For example; allowing RSS Feeds, easier linking and incorporation of 3rd party functionalities like Flickr photo slides or You Tube Videos.
Rohit Bhargava, who operates one of the largest global PR agencies in the world, actually coined the term Social Media Optimization and is definitely an expert on this new movement in the Internet Marketing Space. A couple posts from Rohit’s Blog really helped me understand the power of Social Media Optimization and the where it will be headed in 2007 and beyond. Take a read of these two informative posts:
5 Rules of Social Media Optimization
SMO is definitely one strategy that you should considering incorporating (if you have not already) into your Internet Marketing strategies for 2007.
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