Well, the shovelling of THICK SNOW continues in my neck of the woods in British Columbia, Canada. While I was shovelling about a foot of snow from my driveway this morning and a saint of man pulled up on his quad (with attached shovel) and offered to plow through the rest of my driveway. This guy made my day! Thanks for saving my back!

I want to briefly touch on a important element in establishing a good and productive relationship with your Outsourced Internet Marketing Professional/Firm…. Performance Incentives

Performance incentives in any work setting can be a powerful tool for enhancing motivation, strengthening commitment and improving focus for the respective job or project.  It is easy for a work environment to grow stagnant and unproductive with no incentive for employees or contractors to go “beyond the call of duty” in their work endeavors. Implementing appropriate incentives in your outsourcing relationship can lead to higher productivity and better performance across the board…. I have experienced this first hand! More

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For many companies today, Outsourcing has become equated with the “Saving Bucks”! We outsource in order to lower expenses and increase our profitability.  Well that makes sense - I am certainly looking at reducing my costs as much as the next web business owner! I recently came across this blog post, Ten Reasons Why Companies Outsource which confirmed Cost Savings was the number #1 motivation for Outsourcing!

Now, here’s the point… Cost savings certainly will always be a huge motivator in your outsourcing decisions; however if it your SOLE factor when contracting an outsourced professional, this could lead to a less than desirable hiring decision. It is absolutely imperative to use a complete scorecard when evaluating new outsourcing partners to ensure you are striking the balance between “Cost Savings” and “High Quality Work”. More

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