"Wikify" - Pretty cool eh? Well, I thought I was being super original "in my own mind", but in googling the word I quickly realized that the term was spoken into life a couple years ago…However, the great thing about terms that have not yet hit the pages of Webster’s dictionary is that they are always open to personal interpretaion. So what do I mean by "wikify your business??
I believe to wikify your business is to strategically create wikis that build brand awareness and connect with users interested or involved in your particular market segment.
The first thought in creating a wiki for your business is that it needs to have content that is relevant, useful and causes people to return or bookmark it as a resource. In addition, it needs to be targeted to an industry that has a natural link back to your own business endeavors. Wiki Purists might not like the road I am going down here, as there are naturally some revenue generating motives:)
It is a known fact that Search Engines love wikis for their regularly updated and relevant content. Wikipedia consistently hits the top of Google’s listings given the sheer relevance of its content. My thought is that to create a wiki with industry-specific categories and content will ultimately create a nice natural stream of targeted traffic from the Search Engines. Of course, you will place your logo and business links in visible places in order to enhance your brand awareness and hopefully drive the wiki traffic back to your site.
Let me give you an example of how this works…. Take a look at the Wiki created by TextlinkBrokers: LinkBuilding Wiki. Textlink brokers have created a relevant and useful wiki that provides current insight, strategies and resources on the practice of Link Building. You will see on the Home page that they have a logo on the left that says "Brought to you by Text Link Brokers" with additional links in their navigation menu and top of the text that direct users to their site and business. This is a non-intrusive way of building brand awareness and a nice targeted stream of traffic back to their site. Naturally, people interested in link-building might also be interested in accessing their related business services.
Now, I am not sure how long LinkBuildingWiki.com has been around, but it has a Google Page Rank of 5 and is in the Top 30 in Google for the relatively popular keyword, Link Building. You might say, well a Top 30 placement is nothing to write home about, but it is important to also keep in mind that the Link-building gurus (Ie. Eric Ward and Andy Hagans) are also employing their masterful SEO strategies for this particular keyword as well.
I am planning on tracking down a couple more companies that are successfully using wikis to expand their business reach and I will let you know what I find out
Cheers!
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