When you look at this fast moving global marketplace, I am always amazed at the copious amounts of Web Design Firms in existence! Now, I have certainly outsourced my own share of Web Design projects and I have personally experienced two types of designers: Conversion-Friendly and Conversion-Unfriendly Designers. Well what do I mean by that….
A Conversion friendly designer is one that is very in tune with the online sales/signup conversion process and understands those “unfriendly” design elements that would cause a user to exit your site in hurry, such as a confusing layout and color scheme, inproper use and placement of images, unreadable text, poor navigation, etc… More
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